General
concept is a
guideline for a company that gives a certain drive to the operations in a field.
For example, a forest company may have different general concepts for
silviculture, for hunting, for nature conservation activities, e.g. For
technical operations, it should also formulate a general concept.
Like the ultimate
goal for the total company, the general concept has two dimensions:
· For internal decision-making
situations it clarifies priorities or preferences between the sub-objectives or
partial objectives. Thus, it improves the transparency and operationality of
the decision-making process in this field.
· For external use it should explain with
simple words the focus how this company sees its operations. It can be regarded
like a motto that explains the typical behavior of the company.
